Privacy policy

1. Scope of application

This privacy policy describes how the personal data of users who visit or use the website is collected, used, stored and protected.

It applies to all data processing activities carried out via the website.

By accessing or using the services, you accept the terms of this privacy policy and consent to the processing of your personal data within the limits and for the purposes indicated herein.

2. Data collection and use of cookies

When using the website, information necessary for the correct functioning of the services and the improvement of the user experience is collected.

Data provided voluntarily by you: name, address, contact details, email address, payment information and order data.

Data collected automatically: IP address, browser type, device used, pages visited and session duration, collected through technical tools and cookies.

Functional and analytical cookies are used to facilitate navigation, improve security and analyze the use of the website.

You can manage or withdraw your consent at any time through your browser settings or preference options available on the website.

3. Purpose of data processing and communication

The personal data collected is processed exclusively for lawful purposes and in compliance with the principles of transparency and responsibility.

The main purposes of the processing include:

management of orders and payments
communication regarding shipping, delivery and customer service
improvement and optimization of services
fulfillment of legal obligations

The communication of data takes place only to the extent necessary for the provision of the requested services, for example to shipping service providers, payment providers or technical partners.

4. Data storage and cookie management

Personal data is stored only for the period necessary to achieve the purposes indicated or in compliance with legal obligations.

Order data may be retained for up to 10 years for administrative and legal reasons.

Technically necessary cookies are used exclusively for the duration of the session.
Analytical or preference cookies can be stored for up to 12 months, unless the user withdraws consent beforehand.

The user can deactivate or delete cookies at any time via the browser settings.

5. User rights

Pursuant to articles 15 to 22 of the GDPR, the user has the right to:

  • obtain information on the personal data processed
  • request rectification or updating of data
  • request deletion of data
  • obtain the limitation of treatment
  • request data portability
  • oppose the processing for legitimate reasons
  • revoke your consent at any time
  • lodge a complaint with the competent supervisory authority in Italy

Requests relating to the exercise of these rights can be sent via email to customer service.

6. Legal bases and compliance

The processing of personal data takes place on the basis of the following legal bases:

execution of a contract or pre-contractual measures at the user's request
fulfillment of legal obligations
explicit consent of the user for specific purposes
legitimate interest of managing the shop, respecting the user's rights

All processing operations are carried out in accordance with this privacy policy and current data protection legislation in Italy.

7. Contacts

For any questions or requests relating to the protection of personal data, you can contact us via:

Store name: Mercatinoserravalle

E-mail: info@mercatinoserravalle.it

Phone number: +39 016 345 8627

Address: Corso Matteotti 350, 13037 Serravalle Sesia Vercelli, Italy

Opening hours: dal lunedì al venerdì, dalle 9:00 alle 18:00 (CET)